Return on investment reporting in the digital era

I am sure you will agree that Google has changed the way we live, communicate, advertise, sell, and interact daily. Have you ever imagined life without Google? Google Analytics is the go-to tool for insight into a brand or company’s digital footprint, and the reporting of activity related thereto. Life without Google and Google Analytics would be … Continue reading “Return on investment reporting in the digital era”

Fast and Smart

We live in a mobile age, and with numerous studies showing the growth of the Mobile industry, we can be pretty sure this won’t be changing any time soon. Recent statistics show that 60% of all users visiting top sites on the internet are doing so from their mobile devices, and according to a number … Continue reading “Fast and Smart”

Preprocessing for an easy life

Preprocessing has been around for more than 5 years now, and while it is not yet standard practice for all front end developers, we have seen a noticeable prominence in the last year or so, with most major web language editors supporting LESS and SASS. If you are new to the concept of preprocessing, let … Continue reading “Preprocessing for an easy life”

A creative’s guide to navigating the client gauntlet

When I started out at my first agency job back in 2000, I had quite a romanticised view of what my job as a web designer would look like. I imagined myself being glued to my screen, creative juices flowing as I produced digital works of art in record time with zero client interaction. Boy, … Continue reading “A creative’s guide to navigating the client gauntlet”

Analytics, Big Data and the Consumer

You have most likely heard the buzz words “Big Data” and “Data Analytics”,  but you may not know what it’s all about, and how it relates to you. Here are some insights about the process will help you to understand why companies invest so much time and so many resources into the ever-popular loyalty programme. … Continue reading “Analytics, Big Data and the Consumer”

The Need for Speed

Until Pokémon Go recently made a mess of the numbers, Need for Speed (NFS) was one of the top games. It would still qualify as one of the all-time top 10, but if 3 is a crowd,…. you decide. For the uninitiated, Need for Speed, also known by its initials NFS, is a racing video … Continue reading “The Need for Speed”

Don’t Call Me Shirley

Sometime in 2015 (yes, that recently!) I received an email from one of my banks. I have been and remain a client since 2001 when I worked for a brief time with the institution. To the point of the email – it was a misplaced call to escape the job market by taking a course … Continue reading “Don’t Call Me Shirley”

What is the future of virtual reality (VR) in the workplace?

Virtual reality (VR) is here and one can’t help wonder how it will impact our daily lives at work in the near future. Will we be able to sit at home while joining a virtual meeting room and interact with our colleagues as if we were sitting right next to each other? Will VR be … Continue reading “What is the future of virtual reality (VR) in the workplace?”

Preparing for Generation Z’s in the workplace

Likely the most educated, socialised and technology aware generation yet, is about to enter the workplace. The oldest member of Generation Z, or also known as Gen Z or iGen – will be 20 years old this year. What have experts and researchers been able to observe and predict for this emerging generation that would … Continue reading “Preparing for Generation Z’s in the workplace”

Effective project managers communicate, communicate, communicate

The multi-faceted demands on and expectations on project managers, strategically and operationally, dictates that only men and women of all seasons ought to take on the responsibilities that goes with this field of work. Tactician, team leader, motivator and negotiator are only some of these key requirements. In this piece, I’ll highlight an oft-ignored success … Continue reading “Effective project managers communicate, communicate, communicate”

Flexible Working – the argument for

Flexible Work Practices (FWPs) redefine where, when and how employees get work done. In addition, talent, jobs and the workplace become perceived in novel and unique ways. Rather than face-time or hours spent in the office, output and results become more important. In essence, therefore, productivity is of apex-importance rather than “presenteeism”. Flexible working includes … Continue reading “Flexible Working – the argument for”

Trust and a good corporate reputation can get all age groups to surf the digital wave

An aunt recently told me how the online capabilities offered by many companies, especially financial services ones, was making such a positive difference to her life. The statement itself wasn’t surprising, especially seeing that my aunt cannot drive so the convenience of online banking or shopping to her was obvious. What was surprising to me … Continue reading “Trust and a good corporate reputation can get all age groups to surf the digital wave”

Lessons I learnt from Ragnar Lothbrok – Part 1

I did not start binge watching with Netflix, but Netflix has surely become a regular pastime for me, regrettably. I have never been one to watch an episode and wait a whole week for the next episode – where’s the fun in that? So I’d rather skip the spoilers and wait until I could watch a … Continue reading “Lessons I learnt from Ragnar Lothbrok – Part 1”