Analytics, Big Data and the Consumer

You have most likely heard the buzz words “Big Data” and “Data Analytics”,  but you may not know what it’s all about, and how it relates to you. Here are some insights about the process will help you to understand why companies invest so much time and so many resources into the ever-popular loyalty programme. … Continue reading “Analytics, Big Data and the Consumer”

The Need for Speed

Until Pokémon Go recently made a mess of the numbers, Need for Speed (NFS) was one of the top games. It would still qualify as one of the all-time top 10, but if 3 is a crowd,…. you decide. For the uninitiated, Need for Speed, also known by its initials NFS, is a racing video … Continue reading “The Need for Speed”

Preparing for Generation Z’s in the workplace

Likely the most educated, socialised and technology aware generation yet, is about to enter the workplace. The oldest member of Generation Z, or also known as Gen Z or iGen – will be 20 years old this year. What have experts and researchers been able to observe and predict for this emerging generation that would … Continue reading “Preparing for Generation Z’s in the workplace”