Return on investment reporting in the digital era

I am sure you will agree that Google has changed the way we live, communicate, advertise, sell, and interact daily. Have you ever imagined life without Google? Google Analytics is the go-to tool for insight into a brand or company’s digital footprint, and the reporting of activity related thereto.¬†Life without¬†Google and Google Analytics would be … Continue reading “Return on investment reporting in the digital era”